Your Scriptwriting Partner

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​The AI Scriptwriting Toolbox

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I used to find YouTube scriptwriting incredibly stressful.

Yup, me, a YouTube scriptwriter 😅

Despite working on videos that have gained 40m+ views, the "blank page" was always a major source of stress.

Every time I sat down to write, I worried that I wouldn't be able to replicate past successes.

And overthinking would turn into complete inertia.

That is, until I discovered...

The beauty of repeatable systems 😇

*cue angelic choir*

Thankfully, I spent a lot of time developing systems and frameworks to combat those feelings.

That way, when I sat down, I had a repeatable system that I could use every single time.

In 2023, I released that system: The YouTube Scriptwriting Playbook.

I still use it to this day... literally every time I sit down to write.

But, of course, a LOT has changed since then.

With the rise of AI over the last two years, simply creating systems isn't enough anymore.

It's about how to implement them faster.

That's where the AI Scriptwriting Toolbox comes in 🤖

These are the tools that 2023 George WISHES he'd had.

I've spent months wrestling with ChatGPT to teach it how to transform a simple idea into a fully written, word-for-word script, complete with B-Roll suggestions... without batting an eyelid.

And... I think I've cracked it.

I already feel like I need these tools in my workflow, and... I'm pretty sure you'll find it useful for yours too.

​So, if you're ready to skip repetitive scriptwriting tasks and upload more consistently with these easy-to-use AI tools...

...check out the AI Scriptwriting Toolbox 👇

Get the AI Scriptwriting Toolbox

That's all for this week.

Any questions about any of the GPTs? You can to reply to this email and I'll get back to you.

Back to our regular emails from next week!

Speak soon,
George 👋

I used to spend hours trying to make ChatGPT write scripts for me.

(Then watch in dismay as it would churn out the same terrible hook in ten different ways.)

So… I gave it (angry) feedback 👿

I’d explain my thought process in as much detail as possible; I’d even “yell” in frustrated all-caps if the AI just really wasn’t getting it.

It was kinda soul destroying 😆

I knew people were using AI to do cool stuff, but it wasn’t clicking for me.

And, all the while, I kept hearing this advice:

“You just need to know how to prompt it correctly. It’s sort of like learning a new language.”

But here’s the thing… I’m already learning a new language.

(It’s French btw, merci for asking 🇫🇷)

I believed AI was a magic wand you could wave to do pretty much anything. But now I have to learn it like a new language?!

That, plus trying to run my business? Nah.

So I decided to carry on writing scripts the “old way”… using my big ol’ brain just like I always had.

But there was a problem…

I was falling behind.

The more I saw other YouTubers using AI to increase the efficiency of their businesses, to help with creative brainstorming, and to repurpose their work across multiple platforms with significantly less effort…

…I realised I had to find a way to start using AI properly.

So I took it back to basics.

Rather than treating AI like a foreigner whose language I needed to learn…

…I started to think of it as a business coach who I could talk to in natural language.

I told it how bad the results had been when I used it to write hooks, and asked how we could work together to improve the outputs.

Gradually, it helped me understand how to prompt it more effectively.

It showed me how to “train it” on the exact principles and frameworks I used to get my clients 40m+ views.

And I started experimenting with “Custom GPTs” - basically conversation windows that have been “pre-loaded” with a bunch of context so you don’t have to prompt it from scratch.

We kept “talking”. I kept tinkering. And, finally...

In mid-2024, I released "ScriptHook".

A free, “custom GPT”, trained on my hook-writing methods.

12 months later - it’s been used 5k+ times 👀

That’s five thousand YouTube hooks written using this tool.

If you’re among the many who tried it out… thanks! I hope it’s simplified your life as a YouTuber as much as it has mine.

But the truth is… ScriptHook was just the start.

This year, I built an arsenal of custom GPTs, all trained on my scriptwriting system.

I identified the most difficult, frustrating and time-consuming parts of the scriptwriting process, with one clear goal:

Could I halve the time it takes to write a YouTube script?

3 months later - I’m close to achieving that goal.

Because now, when I sit down to write a script, I’m not doing it “alone”.

I’ve got 12 AI specialists working for me to make every script feel like a breeze.

They can:

• Turn a messy brainstorm into a first draft (bullet point or word-for-word).
• Write hooks, CTAs, and B-Roll suggestions without thinking.
• Analyse your entire script and “predict” where retention will dip.
• And much, much more.

The best part?

They’re ALL trained on my tried-and-tested scriptwriting system trusted by 600+ YouTubers. I’ve basically uploaded my entire brain to these GPTs 😆🫠

Every output is first checked against 30,000+ words of scriptwriting context.

Prompting an AI from scratch can’t produce outputs with the same level of nuance.

So… what do you say?

These tools drop on July 25th - grab them here!

Any questions? You can to reply to this email and I'll get back to you!

Speak soon,
George 👋

3 years ago, I left Ali Abdaal's team and started my own business.

Today, I'm taking a moment to reflect on what I've learned, including.

• Why most YouTubers should NOT outsource scriptwriting.
• The mental ups and downs of making a lot of money and then suddenly making a lot less.
• How I still, to this day, have absolutely no idea what I'm doing.

Ngl... this is probably the most honest I've been about a lot of topics I haven't spoken about before.

But first...

SHOUTOUT

Go from "idea" to "published" in less than 1 hour!

Now I finally have WiFi, it's sooo nice to be able to...

• Flick the camera on.
• Mock up some basic slides.
• Record myself + my screen.

...knowing that, when I'm done, Tella has already made my video look incredibly beautiful 🤩

Plus, they just shipped a new feature called "Auto-Layouts", which literally edits the camera/screen combo for you.

It made this newsletter 10x easier to pull off - so I thought I'd shout them out and share my affiliate link!

Give Tella a try here:

Yes, I want beautiful screen recordings!

🧠 3 years building a YouTube scriptwriting business - reflections:

‍

Watch the full video here!

Or, if video ain't your thing, here's everything I covered in my ramble...

Full list of reflections:

Ignore well-meaning people who don’t know what they’re talking about.

• When I applied to work for Ali Abdaal, I had a normal job in London. I lost count of the number of my colleagues who said “Err you’re doing what? Be careful!”
• Even after getting the job with Ali, I had some beers with some old colleagues, and they said “unless you’re making 6 figures, you should probably come back to work here cos it’s safer.”
• Well-meaning friends can, unfortunately, completely f with your mind and make things worse.

Some YouTubers are control freaks who should not hire a scriptwriter. (I am one of those people!)

• In fact, most YouTubers shouldn’t hire a scriptwriter tbh.

Throwing money at expensive coaches and courses is not a shortcut to winning YouTube if you can’t commit any time to it yourself.

• I’ve had people spend $5k+ on my services, redeem 0 of the deliverables, and not grow.
• If you absolutely want to outsource, find your voice first, then be willing to spend at least 3mo working closely with your writer to get them on track.

Sometimes a great client and a great writer just don’t mesh.

• ~30% of my past clients fired me or I fired myself after only 1-2 scripts.
• We should normalise this!

I miss Twitter.

• If you know, you know.

I have no idea what I’m doing.

• I forgot to turn up to my Business Insider interview.
• I didn’t turn my mic on for my Jay Clouse interview.
• I accidentally set the price of my flagship course to $9.99 right before funnelling Ali’s entire community to the checkout.

Committing to writing a newsletter with no idea how to monetize it was the most valuable decision I’ve ever made.

• It brought us together, no?

There’s a fundamental misconception about the “risk” of this type of work.

• I used to buy the messaging that working in YouTube is way riskier than a normal job. But having seen several of my friends in full-time work regrettably lose theirs, effectively going from 1 to 0 overnight, the increasingly aware of how lucky I am to run my own business
• I’ve had clients and income streams dip numerous times over the last 3 years, but I was never reliant on any of them for my entire income.

I wasn’t prepared for the wild mental swings tied directly to my finances.

• I felt financially free in 2024 due to an $80k course launch.
• But felt financially stressed for the first half of 2025 after my expenses ballooned and sales struggled to keep up.
• The “trick” is figuring out how to stay the course throughout all of these moments.

Businesses go through seasons and I didn’t sufficiently prepare for the reality of that.

• I was irresponsible with money after launching my course because I tricked myself into thinking I’d “done the hard work” and the rest would be upside.
• But after running at a loss for a few months earlier this year, reducing my expenses, pivoting my business, and getting back on track… I’m very aware that right now is the moment to steel myself against future downturns.
• When I was making stupid money, I was wrong to think it wouldn’t end. When I was running at a loss, I was also wrong to think it wouldn’t end.

I underestimated the value of in-person events until I started doing them.

• If you get the chance to go to a free in-person event in your industry, do it.
• If it's paid, weigh it up (and probably still do it).

I already regret not being more “present”.

• I game out disastrous scenarios in my head constantly... and noticed that I've been doing it ever since starting out 3 years ago.
• This occasionally means I'll go into my head when I wish I was present. It's very annoying and I aim to get better at that.

“Once I round that corner, my schedule will calm down a bit” is the biggest lie I continue to tell myself.

• I am yet to figure this out. Am I supposed to “lock in” or “clock off early”? I have no idea.

Creating a course is the most exhausting thing I’ve ever done.

• I have no idea how people make several per year.

I am very lucky.

• On a stressful day, it’s very easy to overlook how fortunate I am. Especially when we’re constantly faced with how well other people are doing.
• “She’s doing $20k p/m!” “He lives in California!” “She drives a BMW!”
• Must remember to be more present

That's all for this week.

Any questions? You can to reply to this email and I'll get back to you.

Speak soon,
George 👋