Your Scriptwriting Partner

Assuming you're reading this on Friday… my YouTube channel just went live!

But this isn't a "go watch my video!" type email.

Instead, I want to share the weird launch strategy I’m using, and how you can steal parts of this approach even if you've already uploaded hundreds of videos.

How I combined two strategy ideas to create my own:

Inspiration for this launch strategy came from these two fellas:

• Nate Black → his recent “content wall” strategy: stop uploading for a month, then drop 3 videos simultaneously to reset YouTube’s idea of who your audience is.
• Ed Lawrence → Ed launched his current channel with 3 videos as well (one of which I wrote), and I remember him tactically linking 2 of them together with end-screen CTAs.

Both smart, both effective. But I wanted to push it further...

The "Whirlpool" Strategy

While I'm posting all 3 videos simultaneously (just like Nate and Ed), I wanted to create a truly bingable experience for my viewers.

That's why, using end-screens...

• Video 1 links to Video 2.
• Video 2 links to Video 3.
• Video 3 links back to Video 1.

That means, no matter which video viewers land on, they'll get pulled into a cycle that should (if the videos are good enough) get them to watch all 3.

Whereas one of Ed's videos linked back to his main channel... mine form a complete "circle".

And whereas Nate's technique relies on YouTube suggesting the three videos in the suggested tab... I've constructed end-screen CTAs intentionally to ensure viewers get pulled through all 3 videos.

But it doesn’t stop there.

I've already written and filmed videos 4, 5 and 6 - and each of those videos keep the chain going...

• Video 6 → links back to 5
• Video 5 → links back to 4
• Video 4 → links back to 3...

...at which point, they enter THE WHIRLPOOL!

What you can steal from this:

Whether you’re launching a brand-new channel or simply want to increase the value you're able to provide to your audience:

• ✅ Use end screen call-to-actions intentionally to guide viewers between videos.
• ✅ Try funnelling your viewers down to a small series of “whirlpool content”. If you’re launching your channel, follow the approach explored above. If you’ve already got several videos, identify 3 existing videos, and add end-screens which link between them.
• ✅ The videos you choose should be at the core of what you teach. (In my case, the 3 videos cover hooks, script structure, and end-screens.)

Want to watch the "whirlpool strategy" in action?

Ok fine - just a small plug :) I recommend starting here 👇

Click here to watch!

Free Live Session + Q&A With Me

Learn to write ready-to-record YouTube scripts in under 90 minutes.

While we're talking about the launch...

...I'd been "planning to start" my own channel for over two years.

But even with all my time-saving scriptwriting frameworks, I could never find enough time to make it happen.

So, after finding every excuse in the book, this year something finally clicked.

And with a cheeky little system and a few simple guardrails, I'm now writing and recording at a rate of one video per week.

Without it, I would not have been launching my channel today. (Let alone with another 3 videos in the can!)

I'm sharing that writing system with you for free on October 15th, at 5pm BST.

It won't be recorded, so if you want an inside look at how I write scripts for my channel (to help you write faster and upload more) make sure to sign up below:

Send me the Zoom link!

That's all for this week.

Any questions? You can to reply to this email and I'll get back to you.

Speak soon,
George 👋

After announcing my upcoming talk at VidSummit...

...I'm pleased to follow up with the news that I'll also be joining a panel called The Impacts of AI on Content Creation, alongside Roberto Blake, Matt Wolfe and Murray Frost.

With that said, I want to ask you something that might directly influence what I say on stage.

Because here's the truth:

Two years ago, I was still resisting AI.

But today, I use it daily, I sell an AI-based product, and I'm now going on stage (twice!) at the world's biggest YouTube conference as an "expert" on the topic 🤯

It got me thinking: it's amazing how much my attitude to AI has changed in a short span of time.

And I'll bet yours has too.

Maybe not in the same way, or at the same speed... but I'll bet it has.

And here's the coolest thing:

You and I are part of a pretty unique group, [FIRST NAME GOES HERE].

After all, the YouTube community is enormous...

...yet you, me, and 5700 other creators have specifically chosen to take scriptwriting more seriously.

And, as someone who made the investment in the AI Scriptwriting Toolbox, you're already thinking tactically about how to integrate AI into your scripts.

So, at a time when more and more people are asking questions like:

• Where should I use AI to make scripting easier?
• Can AI write whole scripts yet?
• How do I use AI without sucking the personality out of my channel?

Well... we're the people who are actually testing this stuff, figuring out how to integrate AI usefully into our workflow, and seeing what it's really capable of.

Which puts us in a pretty unique position.

So, with that in mind, I want to ask you 3 simple questions:

• How often do you use AI to help with scriptwriting?
• What do you use it for, specifically?
• When did you first start using it?

Click here to answer (takes 30s).

I'm putting everyone who answers into a hat and 2 random winners will get a prize:

• If you've never bought anything from me, you'll get lifetime access to the AI Scriptwriting Toolbox. (Value: $150)
• If you've bought the AI Scriptwriting Toolbox, you'll get lifetime access to the YouTube Scriptwriting Playbook (Essential tier). (Value: $397)
• If you're already a YTSP Essential member, you’ll get 6 months free Pro tier access (join the community). (Value: $599)
• If you're already a Pro tier member, you'll get a free 1-1 call. (Value: $1000)

I'm only invited to speak on a stage like this because of YOU!

So I want to get your voice heard while I'm up there:

Click here to answer (takes 30s).

That's all for this week.

Any questions? You can to reply to this email and I'll get back to you.

Speak soon,
George 👋

First up, a quick announcement I'm very excited to share:

🙏 Next month, I'm giving a talk at VidSummit 🙏

The talk is called: How to Script YouTube Videos Using AI (Without Losing Your Soul)

I've been thinking about this topic a lot since releasing the AI Scriptwriting Toolbox earlier this year.

To be given the chance to share my thoughts at the biggest industry event in the YouTube calendar is mad.

(And it's thanks to you reading my newsletter that I'm able to keep sharing what I learn with more and more folks, so thank you 🙏)

If you're heading out to Texas for the conference, I'd love to see you there! Either at the talk, or at the bar afterwards where I'll be "settling my post-talk nerves" 🍻

See the full speaker lineup here.

You're (probably) using YouTube "chapters" wrong - here's how to fix it:

When I started out as a YouTube scriptwriter in 2021, I thought chapters were supposed to make it as clear as possible what each part of the video was about.

And, in a way, that's true.

But there are some major caveats every YouTuber needs to keep in mind if you don't want your chapter titles to wreck your retention.

Because, honestly, I look back on chapter titles I wrote in 2021 and feel guilty that I inflicted stuff like this on one of my earliest clients:

So, here are the 4 rules of YouTube chapter titles...

#1 - Don't spoil the payoff.

In the example above, I literally give the audience everything they need to know about the video from the chapter titles.

"Why do sponsorships go wrong?", the viewer asks as they land on the video.

"Oh", they realise the instant they hover their mouse over the timeline and read the chapter titles. "I should remain calm, trust my gut, and make sure I follow up. Cool."

Of course, your video will go into more detail about each topic, but if the viewer thinks they've understood the gist, they'll leave.

Instead, to disguise the payoffs:

• Use simple chapter names, like: "Step 1, Step 2, Step 3"
• Create intriguing (but abstract) nicknames for each tactic, like: "Mind Mode", "The Gut Protocol" or "Simple Email Trick".

#2 - "Chapter" does not equal "segment".

As you may know, I teach the "setup, tension, payoff" approach to script structure.

Each time you set up your next point, build tension as you explain it, and pay off that curiosity... that's a segment.

But that doesn't mean one segment = one chapter.

Some topics might take 5+ minutes to explore fully, which means you'll need to include more than one payoff in that time.

But... if it's still covering the same topic... it's probably only one chapter.

So don't get stuck thinking a longer chapter can only contain one payoff at the end.

You can put multiple segments in a single chapter.

#3 - Dont make chapters toooo long.

Despite what I said about rule #2... there is a limit.

If a viewer starts to get bored, they'll do one of two things:

1. Click away and watch something else. (Not a lot we can do.)
2. Skim ahead to a later point in the video they might still be interested in. (Here, we can help them.)

In scenario 2, we want it to be as easy as possible for them to hover over the timeline, check out a few chapter titles, and become re-intrigued by one of them.

But if your entire video is made up of just 2-3 MASSIVE chapters, it creates the impression that the video isn't structured intentionally, which makes it harder for the viewer to find a new jumping-on point.

Ergo, they're more likely to click away.

#4 - Test rapid-fire chapters (in some niches).

If your videos go in-depth about complex topics, or you know your audience watches your content to get a highly specific answer to a highly specific question...

...consider testing "rapid-fire" chapters.

These chapters might be as little as 15-20 seconds in length, depending on each topic.

If your channel matches the description I gave above, your viewers are more likely to appreciate being able to dip in and out of your content, get what they need, and leave again.

This might sound bad - people watching for less time?

But the long-term play is always viewer satisfaction.

And if your audience knows your videos always have the answers they're looking for and it's easy to navigate to those answers because of your rapid-fire chapters...

...they'll come back to your videos time and time again.

That's all for this week.

Any questions? You can to reply to this email and I'll get back to you.

Speak soon,
George 👋