Learn to write more engaging YouTube scripts in under 2 minutes every Friday.
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Jay Clouse
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Ali Abdaal
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Ed Lawrence
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Mike Shake
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ConvertKit
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Join 4,000+ scriptwriting nerds reading “Write On Time”.
Insights from writing for multi-million subscriber YouTubers sent to your inbox every Friday
Learn the systemized approach to writing more engaging YouTube Scripts.
Start with a half-formed video idea. Leave with a retention optimized script that's ready to record.
Get the exact tools I use to run my 6-figure YouTube scriptwriting business.
These tools help me create better YouTube videos for clients, reach thousands through written content, and run a $100k+ per year business.
Trusted by 3000+ creators.
I'm giving away the templates I developed while writing for Ali Abdaal, Mike Shake, and many more. Scripts written on these templates have gained millions of views.
80+ retention graph reviews. 40+ niches. All in a single database.
Filter by niche, views, retention problem (etc), to find advice that applies directly to your content.
“My hook is too long, but I don’t know what to delete!”
Let’s solve this common problem using a simple framework.
The 3 most common reasons your hook gets bloated:
No matter which you’re experiencing…
…all three can be fixed with a single framework.
(And you won’t actually need to delete anything.)
But before we can fix the hook, you need to understand...
Your hook should only contain critical information.
Before - with critical and beneficial information
"I'll show you the bench press strategy that'll help you increase your one rep max by 10kg per month, every month, without injuring yourself. It's all about finding the right balance between loading more weight, eating properly, and making sure you're sleeping well enough."
After - with critical information only.
"I'll show you the bench press strategy that'll help you increase your one rep max by 10kg per month, every month, without injuring yourself."
The extra information about adding weight, changing diet and improving sleep is interesting, but:
This is a simple fix.
You only need to prove your credibility once during the hook.
If we imagine the same video again (helping the viewer improve their bench press), you could prove your credibility in several ways:
These are all great statements that prove credibility.
But your viewer will rarely need more than one of these to be convinced to watch.
Remember - we're trying to keep our hooks as to-the-point as possible.
The first credibility statement is often critical. The second, third (etc) are barely even beneficial.
Viewers don't need your entire resumé.
Simplest fix yet.
Metaphors are great for explaining more complex ideas or teaching them in a memorable way.
But they’re rarely what a viewer needs to be convinced to watch.
See how annoying this hook extract is to read (lol):
"Increasing your one rep max is just like growing a healthy plant. You have to nurture it on a consistent basis over a long period of time. And while forgetting to nourish a plant once or twice won't kill it, it will prevent it from achieving the level of growth you were expecting over the next 12 months."
The metaphor is not critical to understanding the video's concept, or convincing me to watch.
In 99% of cases, you should save your metaphor for later.
Here’s the good news:
You don’t have to delete it. Most beneficial information you cut from your hook is perfect as a "setup" for your main video segments.
In the examples from this article:
"Now, lifting heavier weights is actually the by-product of three incredibly important factors. So let's talk about how to optimize the first... sleep."
"So now you know how to optimize your sleep, let's talk about the second factor... diet. Starting with a lesson I learned when training for the world championships."
[Note from George - I don't know enough about sports science to write a clever metaphor about how growing a plant is similar to the science behind building muscle. You'll have to ask ChatGPT for that one.]
Remember - if the information is "critical" to understand the video's concept or to convince the viewer to watch, that stays in the hook
If the information is merely "beneficial", turn it into a segment setup.
That's all for this week! Any questions, just let me know :)
Speak soon,
George 👋
A video without stakes is a retention disaster.
But it's not always easy to figure out what your stakes are.
You don't wanna seem fake - adding something random and scary just to clickbait your audience into watching longer:
We don't want to invent awful-sounding scenarios like these... we want to get to the heart of what your audience really cares about so they keep watching.
No, not the delicious British snack available from Greggs...
"StakeBake" is my new, free GPT that'll take your video's title and suggest:
(And by the way, this GPT is trained on my entire 36,000 word scriptwriting course.)
It helps you... "bake" stakes into your script 👀
These days, 1of10.com makes this a tonne easier.
Because it's synced up with my channel, I have a list of ideas waiting for me when I log in:
If I want to double down, I can use their AI to generate a bunch more ideas, too:
Otherwise, you can spend time scrolling through your YouTube homepage to see which titles jump out.
Save them to a playlist and use them as inspiration for your channel.
You'll save so much time generating these ideas with 1of10 though, so feel free to use my affiliate link.
Once I have a title, I can feed it directly into StakeBake:
Let's go with this title:
"My Blueprint for Mastering YouTube Scriptwriting"
Assuming I haven't thought of my stakes yet, the GPT will automatically suggest them:
This is literally a cheat code to help figure out what will make your viewers watch longer.
Or, if you do have some stakes in mind, it'll tell you how to make them even more compelling!
It'll even provide some alternate title ideas based on those stakes:
That's all you need.
Now you have your stakes, you have your focus.
Include them in the hook, and your audience will be way more invested in your video.
To get access to StakeBake, click here:
Get StakeBake (free custom GPT)
That's all for this week.
If you have feedback on StakeBake, just let me know! I'd love to keep improving it.
Speak soon,
George 👋
A lot of my readers ask questions like:
So I'm gonna show you a script in progress.
I've written scripts for multi-million subscriber YouTubers like Ali Abdaal and Mike Shake, and recently had the privilege of working with Colin and Samir too.
That being said... here's what I actually achieved during a 100 minute scriptwriting session with my community members:
First, I brainstormed a bunch of title ideas:
Next, I jumped over to 1of10 for my packaging inspiration.
When I searched "YouTube scriptwriting", it was nice to see the first outlier result was one of my own 👀
I also spotted this tasty looking outlier that was absolutely huge for a small channel (my scriptwriting channel is still tiny as well).
Next, I sketched my own packaging to make sure there was a "clickable" angle for this video:
Every script starts like this.
It's basically a free-for-all where I try to let my imagination run wild:
Once I've brainstormed the content, it's time to start scripting.
Here's why I'm obsessed with table-format scripts:
Rather than staring at a blank page, a table-format script lets me plug my bullet points into a pre-established structure.
That means I can quickly see where there are gaps in the script, and where I need to spend a bit more time thinking about the content.
When I'm plugging my bullet points in, I do payoffs first:
...then setups:
But before filling in the tension section, I go back to the hook.
After all, now I know all my setups and payoffs, it's way easier to distill the video's value in the hook:
And by the way... I don't need to nail the hook yet.
My priority is making continuous progress, rather than getting hung up on a single task for too long.
With the hook drafted, I go back to the body of the script and start expanding the tension segments to link all my setups to my payoffs:
In this session, I:
Next time, I will:
In my experience, spending 2-3 sessions on a single script is ideal.
It gives your brain time to keep ruminating on the ideas in the meantime.
That's all for this week.
Any questions, just let me know!
George 👋
I've written for 10+ channels, advised on content from 40+ niches, and consulted with 10,000,000+ subscriber creators.
People have said nice things!
Ali Abdaal
@aliabdaal
Justin Moore
@creatorwizard
Abi Connick
@abiconnick
Jake Thomas
@creatorhooks
Mike Shake
@mikeshake
Creator Booth
@creatorbooth
I started as a full-time scriptwriter for Ali Abdaal, and have since worked with creators between 30,000 subscribers, all the way up to 10,000,000.
I'm on a mission to educate both YouTubers and writers about the impact scriptwriting can have on a channel.
Whether your goal is to increase retention, target the “right” viewers, boost AVD, skyrocket end-screen CTR, or simply make the process of making a video less stressful…
I’ve gradually arrived at the conclusion that learning to script YouTube videos is essential.
Join 4,000+ scriptwriting nerds reading “Write On Time”. Insights from writing for multi-million subscriber YouTubers sent to your inbox every Friday.