🔎 Why Retention is a completely useless metric

(kinda)

Hey!

It’s almost the weekend, so I hope you’re ready to kick back like it’s May 2022!

(Side note, this was May 2022)

Just me? 😂

Today, I want to talk about something that’s been on my mind as I’ve reviewed your retention graphs over the last 6 months.

Something which might just destroy the niche I’ve carved for myself 😅

📉 Should you actually care about retention?

Moving to ConvertKit took more time than expected this week and I didn’t want to throw out a half-finished newsletter.

Instead, I’ve recorded a 17 minute Loom discussing some of the nuances of retention and why you might need to change the way you think about it.

You’ll learn:

Why the shape of a retention graph varies based on your niche.
How you can still end up top of YouTube search despite low, spikey retention.
The one thing that will bomb your retention (which isn’t your fault and you can’t change).

You can check it out here:

Watch Now!

⏰ The clock is ticking…

I’m changing how things work over in my retention graph database, the Retention Hub.

From April 10th, the database will be separated into two tiers, “Recruit” and “Pro”.

Not only is this because the database is constantly expanding, but I’m also going add additional reviews to the “Pro” tier that aren’t featured in my newsletter.