🔎RR#27 – Are your videos… boring?
Hey Reader,
How’s your week going? 🕺
One of my most actionable scriptwriting frameworks has been doing the rounds again this week on Twitter.
Whenever I apply it to a script, it tends to 4x a particular metric that we’ll discuss later.
We’ll talk about it later, but first, let’s get straight into the script reviews! 💪
Video #1
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In this review:
The important difference between “momentum” and “pacing”.
| Read it now |
Video #2
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In this review:
The critical mistake that will always make people click away.
| Read it now |
Video #3
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In this review:
The smart setup that gives viewers a strong reason to watch.
| Read it now |
A big thanks to this week’s sponsor for helping keep this newsletter free 🙂
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It’s really hard to figure out which ones are gonna get the most clicks.
But, with TubeSplit, you can generate 250 title ideas in minutes AND set up 50 A/B tests in a single click.
So, rather than agonising over swapping those two verbs that may (or may not) make any difference…
Let TubeSplit generate and test new titles for you.
(FYI, they’ve also got an iOS app coming out, in case you brainstorm on the train, like I do 😅)
| Try it free! |
Scriptwriting tip of the week
There are no YouTube “hacks”.
But this is the closest thing I’ve ever found to one 👇
 (Twitter embed not working, click pic to view 🤷♀️) |
Check out that tweet for a reminder of my 3-step CTA formula.
Every time I use it, the endscreen CTR goes 3-4x the channel average.
An awesome creator sent me a screenshot from their video which got a 19% CTR vs their average of 4.3% when they adapted the formula for their channel, so it’s worth using!
If you try it out, I’d love you to send me the results 💪
That’s all for now 🙂
Speak soon,
George 👋
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