🔎 The ultimate YouTube scriptwriting system

Hey Reader,

Having spent two years writing scripts for YouTubers ranging from around 30k subscribers to 3m+… I noticed something concerning.

Despite getting good results, working with nice people and having a lot of fun…

I was consistently stressed out 🤯


Every time I sat down to write, I found myself overwhelmed by decision fatigue.

I just couldn’t figure out the best way to approach a new script.

I’d end up sort of “brute forcing” it every time, jumping between different parts of the script to try and tie it all together in a way that made sense.

I’d learned lots about retention from writing this newsletter, but I also struggled to identify whether each new script was watertight against the same retention-related mishaps from the time before.

In short, I didn’t have a system…

Introducing: The YouTube Scriptwriter’s Playbook

That’s why I’m incredibly excited to announce that my complete guide to systemized YouTube scriptwriting is out now 🚀


You see, having realised why I was feeling so overwhelmed while writing, I spent the last 6 months creating the system I always wished I’d had.

Now, my writing process looks like this:

  1. Prepare – spend time thinking about my audience avatar in depth.
  2. Brainstorm – conceive of every possible detail I might want to include in the script.
  3. Structure – narrow these down and create a robust structure.
  4. Write – connect A to B to C using the essential rules of progression.
  5. Optimize – edit the draft with a set list of retention-related improvements.

I wanted to create a system that would not only improve the quality of my output, but that would also reduce the amount of stress I was feeling while writing.

Transparently, if you aren’t interested in making the investment in YTSP, I strongly encourage you to implement a system like this in your writing anyway!

You’ll undoubtedly experience both of these benefits.

But, if you are interested…

The YouTube Scriptwriter’s Playbook is waiting for you 🥳

While I’ve briefly outlined my system above, YTSP goes into a whole new level of detail…

We’re talking:

  • Checklists for optimizing retention, hooks, CTAs and more.
  • Deep dives into the TWO essential elements that will make or break your video.
  • Line-by-line script analyses and breakdowns.

And much, much more.

You’ll start with a half-formed video idea… and you’ll walk away with a fully written, retention-optimized script that’s ready to film 🎥

So, if you’re ready…

(And don’t forget to use “LAUNCH10” at the checkout for 10% off any tier until this timer runs out 👇)

Count down to 2024-01-15T17:00:00.000Z

And, if you fancy joining our community…

…not only will you benefit from 100+ other students swapping advice and sharing their scriptwriting wins…


…but you’ll also get access to some exclusive guest sessions.

(I’ve lined up these heavy-hitters next week 👀 👇)

Ready to take the leap?

Then it’s time to join 100+ students already using YTSP to create more engaging videos for their channels…

Just remember to use “LAUNCH10” at the checkout for 10% off any tier… you have until this hits 0! 👀

Count down to 2024-01-15T17:00:00.000Z


Of course, if this isn’t for you right now, that’s absolutely no problem!

This newsletter is at the heart of my whole business, so I can’t thank you enough for supporting it ❤️

(I also appreciate you indulging me a little this week too… back to normal next week, I promise!)

And, if you have any questions, please don’t hesitate to ask me 🙂

Speak soon,
George 👋

Whenever suits you best, here are some other ways I can help:

  1. 🛠 Download my free YouTube scriptwriting templates.
  2. 🚀 Gain access to The Retention Hub (80+ video reviews across 40+ niches).

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