February 7th, 2025
|
10
min read
"What does a YouTube script actually cost?"
It's something I'm asked constantly - by writers trying to price themselves, and by YouTubers trying to hire.
I wrote this article showing the spread of what I've charged over the years...
...but today, I want to talk about some of the nuances.
A subscriber recently emailed me asking how pricing changes if:
Check out this 9 min video where I answered these questions (and more) - all related to pricing and client-writer relationships 👇
Or, if you want the answers QUICKLY...
...here are all 5 questions from the video, and my answers summed up in a sentence:
Ideally, yes - but even if they do, the best scriptwriters will assess the framing in relation to the channel's target audience, and challenge the client's choice of framing if necessary.
It makes no difference because I'll think about the framing either way and incorporate this into my pricing.
If trawling through a massive research pack (or doing a tonne of research) adds a non-trivial amount of extra time and effort to the writer's job (i.e. 4-8 hours), they should add ~50% to their pricing (in either case!)
Depends on experience (and the client's price sensitivity), but a fair range (from a Eurocentric economic perspective) is ~$200-$800... although on some bigger scripts, I've been paid as much as $1500, and friends of mine have charged $2000+ in some cases.
Again, somewhere around the $200-$800 mark for a 10-15 minute video is usually reasonable for a writer with 0-2 years' experience.
Pleeeeeease note - take everything with a pinch of salt. Money is a funny topic, and the list of caveats to these opinions is as long as my arm! The more experience you get paying/charging, the easier it gets to figure out your "hell yeah" numbers.
That's all for this week.
Any questions, just let me know!
Speak soon,
George 👋
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