Same packaging. Different hooks. Which video wins?
November 1st, 2024
|
10
min read
Hey!
“Good packaging” is often given credit for making videos go viral.
But that begs the question:
Why do two videos with almost identical packaging perform so differently?
Of course, there are many factors that influence video performance.
But there are always clues the script.
And the easiest place to start is the hook.
So I recorded a quick video showing you how to:
- Identify a video concept with a high "views ceiling".
- Find a video with similar packaging.
- Analyse their hook scripting styles and how they might have contributed to vastly different video performance.
That's all for this week!
If you want to join me and 1000s of YouTubers using 1of10 to make coming up with video ideas (and packaging them!) easier...
Use "GEORGE50" to get your subscription with 50% off.
If you have any questions about analysing hooks, outliers, or anything else, just hit reply and let me know!
Speak soon,
George 👋
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