This YouTube scriptwriter is an imposter

Hey!

Why have I never heard of this scriptwriter before?

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I’m pretty aware of the YouTube scriptwriting scene, ya know?

And if this guy has recently "transformed" his scriptwriting career, I feel like I ought to have heard of him by now.

So how come he's only just appeared on my radar?

And, come to think of it, why does he seem bizarrely similar to this guy talking about software?

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(Someone needs to spend more time thinking about his audience avatar, amiright? 😏)

But before I get into what’s going on here, I wanna address something that’s been bothering me about scriptwriting for the last three years.

Scriptwriting is a weird part of YouTube.

Especially as a “freelance scriptwriter”, you’re basically “subbed in” to keep an existing train rolling.

You’re not really expected to grow the channel.

Good scriptwriting is necessary to grow a channel faster, but it’s not sufficient.

A video with an awesome script still falls to pieces if the idea sucks and the packaging is bad.

But that makes proving your value kinda hard.

Candidly, I’ve always struggled with the question:

“How much of a video’s success is really… me?”

So it’s time for a pivot.

Times are changing

The next phase of my business is going to focus on actively growing channels (and how scriptwriting contributes to this).

Because you and I both know… succeeding on YouTube doesn’t boil down to getting really good at just one skill.

Of course, scriptwriting will always be my #1.

But these YouTube skills aren’t siloed off - they’re connected.

That's why I'm starting to focus way more on ideation (and you should too).

And, after an entire year using 1of10’s ideation tool, I’m excited to have partnered up with them again to help me do this.

Here’s how title and thumbnail ideation just got 10x easier.

So, you might have guessed by now, but this guy…

…this apparent scriptwriting savant that you’ve probably never heard of before…

...well, he doesn't exist.

In fact, both of these title/thumbnail combos were created by 1of10’s new “Idea Generator”, based on this Alex Hormozi video.

(AI really latched onto the beard, huh?)

Here's the twist!

The exact moment this email lands in your inbox, I'll literally be on a Zoom call pitching a YouTube channel about working closely with them on their overall strategy (scriptwriting and ideation).

They actually read this newsletter too, so I have nowhere to hide hahaha 😎

Candidly, I wouldn't have had the confidence to pitch them on the ideation side of things before I started using 1of10 a year ago.

And its ability to generate 90% usable thumbnail concepts in seconds has played a big part in that.

Seriously, the quality of these thumbnail suggestions is absolutely incredible:

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(I'll be honest, the titles still need a little work. But we’re writers, right? 👊)

So, if you find coming up with ideas just as hard as scriptwriting, I can't recommend 1of10 enough.

As I move into the next phase of my business, it continues to be one of the few tools I literally need lol.

And this brand new idea generation feature is just one part of what makes it my go-to - check out this short video I made showing you how to ideate viral ideas using 1of10.

Now don't worry - this isn't suddenly going to become an "ideation" newsletter 🫣

But it's important to think about how these different skills tie together as you continue to grow on YouTube.

Find viral video ideas in seconds.

Get 20% Off 1of10 (forever)

Every single week, I use 1of10 to find high-performing ideas for channels I work with.

And, since we last partnered up, they've added a bunch of new features.

(The AI thumbnail generator is only the tip of the iceberg.)

So if you struggle with finding new ideas for your channel, 1of10 will make your life 10x easier.

Just use the discount code 'GEORGEBLACKMAN'.

Get 20% Off 1of10 Now

That's all for this week!

If you have any questions about 1of10 (or ideation in general) just let me know.

Speak soon,
George 👋

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