Throwing myself off a mountain because the script told me to

This week’s tip in a nutshell:

Here’s a philosophy I want you to take into 2025:

“If you can dream it, you can write it. Once you write it, sh*t happens.”

How to ACTUALLY make the videos you want this year:

Last month, I wrote this line in a YouTube script:

“I may as well go the whole hog and paraglide off this mountain.”

The line came as a bit of an afterthought, to be honest. But sometimes it’s fun to ask yourself:

“If there were no barriers, what would be the coolest possible thing I could put in this video?”

Yet three weeks later… I’ve booked it!

And I’m allowed to take my new 360 camera 😆

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It's easy to get bogged down by imaginary constraints when you've got a hundred ideas bustling around in your head.

But the moment something goes down on the page, it becomes more real.

Writing is powerful.

Of course, you may not need to do something as OTT as flinging yourself off a mountain.

For example, I once put an incredibly niche joke about UK-based sofa company, DFS, into a Creator Booth video:

I also made Justin Moore film himself hiding behind the bushes in his front yard just because I thought it’d be funny.

I even made Ali Abdaal talk about “owning a bin” in a list of his top productivity hacks. (Joke, that wasn’t me. He just loves talking about bins and nobody has figured out how to stop him yet.)

The point is:

“If you can dream it, you can write it. Once you write it, sh*t happens.”

In that vein, and to leave you on a note of inspiration, huge props to one of my community members who recently wrote a script about a pretty weird anime…

…threw it over to my students for some feedback…

…and it absolutely blew up over the holidays!

He dreamed it. He wrote it. Sh*t happened.

So… wishing you all the best with your channel this year, [FIRST NAME GOES HERE]! Don’t let any imaginary limits get in the way of making the videos you want.

Last thing before you go...

YouTube Strategy Q&A

If you didn't know, I co-host a YouTube strategy podcast called "Making It"

This week we sat down to answer a bunch of your questions, including:

• Which metrics to focus on in your YouTube studio.
• How to change your packaging based on the type of viewers you’re trying to reach.
• Which of us would survive the longest in a zombie apocalypse (London vs Cambridge vs just outside London).

Watch It Here!

That's all for this week.

Any questions, just let me know!

Speak soon,
George 👋

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